Tarek Allam - The Visionary Behind Rabbit Trade

Tarek Allam, the founder of Rabbit Trade, has built a remarkable career in e-commerce, with over 20 years of experience spanning both the US and Egypt. His journey began in 2002 when he sold more than 30,000 orders on eBay US between 2002 and 2004. By mastering the intricacies of online marketplaces, Tarek quickly became a trusted seller, offering a diverse array of products to US customers.

Following his success on eBay, Tarek returned to Egypt and continued to thrive by selling products directly to US customers from his home base. Utilizing both direct shipping and third-party logistics (3PL) services, including Amazon FBA, he created a seamless supply chain that allowed him to efficiently ship products overseas. His ability to adapt and manage cross-border logistics from Egypt set him apart as a pioneer in international e-commerce.

In 2021, Tarek shifted his focus to the rapidly growing Egyptian e-commerce market by founding Rabbit Trade. Through this venture, he not only launched private label brands in fashion and electronics but also became a key player in the local e-commerce ecosystem. Selling across platforms like Noon, Amazon.eg (formerly Souq.com), and Jumia, Rabbit Trade quickly established itself as a trusted provider of high-quality products at competitive prices.

Now, with Rabbit Trade expanding its services, Tarek is also offering e-commerce consultation to manufacturers, importers, and wholesalers. From designing websites to managing multi-channel selling and logistics, he helps businesses enhance their online presence and drive sales growth across various platforms. His commitment to innovation and his deep expertise in the e-commerce cycle make him a valuable partner for any company looking to succeed in the digital marketplace.

Tarek Allam’s story is a testament to his entrepreneurial spirit and relentless pursuit of success. From eBay to launching Rabbit Trade, his vision has transformed how businesses approach e-commerce, both locally and internationally.


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